If you’ve ever wished for a simple way to plan for hosting a party, from inviting guests to creating perfect cocktails, Pernod Ricard USA in partnership with Evite has the solution: “Cocktail Central.” We encourage you to check out the site at http://cocktailcentral-evite.com
Cocktail Central is the largest program that Evite has done with any company, and ultimately links PRUSA Brands directly to consumer solutions that facilitate at-home consumption and entertaining. Cocktail Central will run during the key home entertaining season, from October 3, 2011 – January 3, 2012. It is a national program and includes Absolut, Malibu, Jameson, Kahlua, Beefeater, Plymouth, and Hiram Walker.
The goal of Cocktail Central is to make PRUSA brands the catalyst for entertaining solutions by helping hosts prepare for their at-home party. The online tool will also get our brands on consumers’ shopping list before they enter the store, and as an added consumer incentive, there is a high-value refund based on the number of bottles purchased.
How it Works:
The Cocktail Central tools are offered to hosts who create an Evite invitation within 24 categories. Hosts can then take advantage of interactive tools such as the Cocktail Central Poll, which allows the host to choose 5 cocktail recipes from a list of 20 (100% PRUSA brands).
Once the host picks the 5 cocktails, the “poll” is added to the Evite invitation to guests.
Everyone who RSVPs will be able to select which cocktail they would prefer to drink at the party. Once the votes are tallied, the host can visit the Cocktail Central site to print out a recipe list for the cocktails, a shopping list for the visit to the retailer, and a mail-in-rebate coupon for their party. All of this will make it easy for the consumer, and will help ensure that our products are selected during the holidays.
